SafeBoda launches SafeCar in Kenya
a hiatus of three years from the Kenyan market, SafeBoda is making a comeback,
potentially proving that a second attempt might just be the winning charm.
initially recognized for its motorcycle ride-hailing services, is now expanding
its offerings to include car-hailing services alongside its traditional boda
boda options. The newly introduced car service is aptly named SafeCar.
adjustment highlights the enhanced profitability and superior unit economics
linked to car-hailing services. By achieving significant market penetration in
Uganda and outperforming Uber with its car-hailing offerings, SafeCar is now
setting its sights on Kenya’s expansive market, which is on par with South
Africa and Nigeria’s size.
Starting on the 8th
of February, Kenyans will have access to Safeboda and SafeCar services.
giants such as Uber, Bolt, and Little Cab, alongside newcomers like Fara,
SafeBoda’s re-entry into the Kenyan market will be a crucial test of its
ability to adapt and remain competitive in the rapidly changing African
An interesting aspect
to observe will be the composition of the SafeCar fleet. Since its previous
exit, the e-mobility sector in Kenya has seen significant growth, prompting
leading companies in this space to incorporate electric motorbikes and vehicles
into their fleets.
e-mobility startups like Roam establishing assembly plants within the country,
SafeBoda will probably follow in the footsteps of companies like Uber by
integrating electric boda bodas and cars into its fleet.
The comeback of this
ride-hailing startup may well indicate to the industry that exiting the market
does not spell the end.